SEO Audit & Customized Future Plan
Nowadays, people search everything on Google—roofers included. If they see you there every time, they’ll call you. Simple as that.
It’s not so different from when you last searched for a gift for your wife/girlfriend or found a new tool online. You trusted what showed up first. So do your customers.
Every time someone in your city searches for a roofer and doesn’t find you, that job goes to someone else. That’s not just lost money—it’s lost growth, reputation, and peace of mind.
That’s what SEO changes.
SEO gets your business in front of real people, right when they need you. It helps you show up, get clicks, and get calls—without begging or chasing.
You want to grow. Be booked out. Be proud of what people see when they Google you.
This audit is the first step to making that happen and the future plan is the full process of achieving that.
If people can’t find you online, they can’t hire you. SEO (Search Engine Optimization) helps your roofing business show up when someone types things like “roof repair near me” or “leaky roof fix in your city” on Google.
Here’s why SEO matters for roofers:
Most people search online before calling a roofer. If you’re not on page one, you’re missing out.
Local SEO helps your business appear in Google Maps and the top results when people search in your area.
You’ll get more leads without paying for ads every month.
It builds trust. When people see your name often in search results, they believe you’re established and reliable.
It works 24/7, even when you’re on a job or asleep, your website keeps bringing in new business.
SEO gives you more visibility, more calls, and more roofing jobs. That’s why it’s worth investing in.
Absolutely. The audit is designed to identify what’s preventing your website from showing up when homeowners search “roof repair near me” or “roof replacement in your city.” Fixing those issues = more eyeballs from people actively looking to hire, which directly translates into more calls and jobs.
If you start implementing the audit fixes and the future polan ,for most roofers, basic fixes generate noticeable results within 40–60 days. Google needs time to re-index changes, but some improvements (like fixing Google Business Profile issues) can trigger more calls almost immediately.
Yes, most roofing clients are searching locally and often in emergency situations. I focus on ranking for high-intent keywords like “emergency roof leak repairin your city” and “best roofer near me” because they convert into paid service calls.
You’ll get 3 things:
• A breakdown of what’s hurting your rankings now
• A prioritized action plan of what to fix in plain English
• And exactly how to fix it, whether you DIY or have someone else handle it.
Nope. we translate tech-talk into plain language. Instead of saying, “Your backlinks are low,” we’ll say, “We need other websites to mention you so Google knows you’re legit.
No, you can give it to your web team, or you’ll find every solution on google & we’ll also mention resources in the audit, Or if you want, we can take care of your website so that you can spend time with your family and focus on roofing jobs.
Email: hello@gingerinitiative.com
Phone: +44 7418368909
Address: 128 City Road, London, EC1V 2NX
Helping businesses grow through tailored SEO strategies. Owned and maintained by Irfan Jamil Ltd (UK).